Last updated: April 05, 2024
AllSported, a leading provider of B2B racing trading feeds, extends its partnership with Betway to enhance the operator’s horse and greyhound racing offerings. With AllSported’s advanced feed technology, Betway aims to optimize its racing portfolio, delivering superior customer engagement and market presence in the iGaming industry.
A leader in the supply of B2B racing feeds, AllSported, announced today that it has strengthened its relations with the renowned online betting and gaming firm Betway by offering additional to the global operator’s portfolio of races and trying to assume a leadership position.
Through the new levels of partnership, AllSported latest technology will enable commerce with Betway and enhance performance in terms of the customer experience for greyhound and horse racing.
The partnership builds on the company’s previous successes, including adding horse racing and greyhound content to the South African Market. Thereby, AllSported is tacitly increasing brand recognition.
The AllSported feed technology of Betway allows trading for longer periods, and trading activities that the betting company offers to its customers increase sales.
On a positive note, Alan Casey, CEO of AllSported, stated that during the partnership, he admired and believed that it was a big step forward in the relationship between Betway and AllSported.
When it comes to providing bespoke racing trading feed, AllSported is famous for its micro-services. They offer accurate information on the market and comprehensive race-related data, which mainly contribute to making the user experience more exciting, which is what Betway is trying to achieve.
Anthony Workman, Betway’s CE0, was pointy with the broadened contract as he expressed his side for both parties and customers. This offspring joint venture manifests their dedication to supplying the finest racing products while acceptance into and obedience to international eGaming is being achieved.
Jerome oversees our editing and content team and absolutely loves blackjack. So much so that he was a professional player for more than a decade before joining us at Casino Today. He’s written several books, mostly on the subjects of card counting and the different blackjack systems he employed over the years. He also runs a successful YouTube channel where he showcases different blackjack scenarios with beginner tips on how to beat the dealer.
