Last updated: March 19, 2024
Altenar, a leading sportsbook and iGaming software provider, teams up with Optimove to incorporate the Opti-X platform, delivering personalized content recommendations to boost player engagement and retention. This partnership revolutionizes the sportsbook landscape with AI-driven solutions and strengthens Altenar’s global presence.
Altenar, one of the forerunners on the scene of sports betting and iGaming software, has inked a deal with Optimove, an acclaimed CRM marketing platform that will integrate personalized product recommendations through its Marketing X-Widgets. The collaboration is meant to improve players’ experience with digital experience while on the platform and create sticky operators with the help of sophisticated AI recommendations and search engines from optimisation.
This remarkable partnership corresponds with Altenar`s continuous improvement intention to upgrade its services and create an environment for clients to get the utmost operational capabilities. Integrating machines of Opti-X, Altenar’s operators are empowered to select and mix content solutions for each customer separately via channels of the web and mobile to create the ultimate player experience at any time and any place. Offering this kind of personalized shopping experience, where your customers can always find trending products or services specifically tailored to their taste makes them feel more involved and happy with the end product.
The deal achieves much more than Altenar’s global reach, but it indeed showcases a remarkable transformation that brings about remarkable results ranging from sports games betting. Through such a revolutionary manner, Altenar becomes a champion in offering a truly remarkable sports betting products lineup to operators globally cultivating an environment for extra projects and business expansion.
Altenar is well known for its features complete and fully managed sportsbook solution, which has become another factor they use for differentiating themselves from others and becoming leaders in the industry. ‘Altenar’ solution for agency sportsbook stand out for its stability, security, and setting up customisation which brings enhanced user experience for market leaders around the world and thus Altenar continues to gain recognition, especially in the Latin American market.
Charlie Williams while explicating his position as the Commercial Director in Altener, highlighted the massive role that partnership was going to play in terms of the product and content recommendations powered by Opti-X’s AI.
He highlighted how this technology enables operators to deliver personalized recommendations to players, ultimately enhancing retention and improving the overall player experience, leading to increased loyalty and trust, as well as a more favourable bottom line.
Dan de Souza, the Global Director of Partnerships at Optimove, regarded the partnership as a significant milestone for Opti-X, stressing its value for iGaming operators. He noted the strategic alignment between Altenar and Optimove in expanding their presence in Latin America and highlighted the synergistic combination of their respective technologies and industry expertise.
De Souza emphasized the importance of personalized marketing strategies in retaining players in an era of shrinking attention spans, underscoring the necessity for operators to engage with players and offer tailored recommendations to foster longer-term relationships and drive continued engagement.
Jerome oversees our editing and content team and absolutely loves blackjack. So much so that he was a professional player for more than a decade before joining us at Casino Today. He’s written several books, mostly on the subjects of card counting and the different blackjack systems he employed over the years. He also runs a successful YouTube channel where he showcases different blackjack scenarios with beginner tips on how to beat the dealer.
