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BGaming Launches European Expansion Campaign in Collaboration with Betsson

Last updated: March 15, 2024

BGaming joins forces with Betsson, a leading European operator, to broaden its reach across the continent. This partnership allows Betsson to diversify its portfolio with BGaming’s certified games, including joint ventures like Betsson Plinko. BGaming’s innovative use of AI promises to elevate player experiences, marking a significant milestone in its European expansion journey.

BGaming and Betsson Partner for European Expansion

Bgaming has just signed a partnership contract with Betsson, which is a big feeder for beginners. This is the first time it has expanded beyond its CIS origins into the European market. Not only do Bitcoin-powered slots occupy a remarkable place in BGaming selection, but the number of its casinos has reached 1100 on a global scale, which endorses Betsson’s positions in all European countries by adding various options.

The list of providers showed even more new releases as Minesweeper XY, Rocket Dice XY, and Betsson Plinko are now available on the Betsson platform. Exploiting Betsson’s well-established presence in Europe and Latin America, the provider will be in a good position to penetrate the target markets, indicating the growth of demand for iGaming with varied options among the players.

BGaming COO Discusses Partnership with Betsson and AI Integration

At the talk about the partnership, the executive director of BGaming, Olga Levshina, sounded enthusiastic about betting with one of the well-known brands, Betsson, in Europe.

Levshina had done a spectacular job of pointing out the company’s rapid growth and endorsements from industry players such as Betsson, which shows the company’s competence as a top-notch supplier of content.

AI technology that has been recently integrated by Bgaming into game production is exemplified by the Chief RnD Officer Mr Alexandr Shavel who defined AI’s role as optimisation of the processes while maintaining human highly qualification for checking quality. Integration of the more technologically advanced solutions, along with distribution via the partnership with Betsson, will be used by BGaming to extend the business to the European region.

About the Author

Author

William Russel

Contributing Editor at Casino Today

Will is a former Grosvenor croupier who relocated to Chicago from London in 2013. Not only is he a highly skilled poker player, but he is also an expert in the art of deception, gambling cons, and the world of crypto. Now he uses his knowledge and experience to write and edit detailed reviews of online casinos in a bid to help players avoid online scams and losing their money to rogue gambling sites.  

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