Last updated: March 19, 2024
Fanatics, known for its dominance in sports memorabilia, ventures into Arizona’s sports betting scene with a new partnership. Despite being a smaller player compared to giants like FanDuel and DraftKings, Fanatics’ presence in multiple states positions it well to compete as a Tier 3 operator in Arizona, tapping into its nationwide network.
Arizona is the state in which roaring betting on sports has long been a way of life. However, in the next few days, the sportsbooks will welcome a brand new addition to the team. Of late, the Arizona Department of Gaming approved the issuance of a sports betting license to Fanatics, considered a rising chance in that market. Fanatics was successful in associating with the Tonto Apache tribe and will gain a firm foot in Arizona’s market.
At the outset, the licensing procedure calls for an announcement of $850K, to be renewed every year by approximately $150K. This indicates that Fanatics has shown the world that they are in the competitive market with this bet giving Arizona fans of sports a breath of fresh air.
Fanatics, hailed as the sports memorabilia titan, is now marking the spot in the sports betting scenario. Being a tiny force in sports betting, Fanatics is moving to launch its sportsbook in Arizona, providing other states in which to ply this trade with a presence of eighteen altogether. Plans are being made to further extend the sales into Kansas, Louisiana, New Jersey, and Wyoming following a successful debut in New York last month.
The number of online sportsbooks in Arizona is already recorded to be at 17, and just around 25 landed retail sportsbook locations in different parts of the state, and game bettors are just really taking over. Besides these, online sports wagers are a significant contributor to this market with a $700 million handled in July last year for AZ online books and non-tribal operators statewide retail sportsbook handled only about $2.1 million.
In Arizona’s marketplace, the following top 3 leaders have been determined based on the handle they have with consumers. Fanatics looks set to be in Tier 3 which is the company that goes against the smaller opponents like Hard Rock Bet and Desert Diamond which have turned to $13 million in January altogether. With lesser legs as an upstarter Fanatics’ nationwide positions and partnered-ups may serve as the charm of their stuff in the growing sports betting industry.
A well-known sports bettor, Fanatics, is prepared to take on Arizona’s sports betting market. Fanatics is well-positioned for success with operations already flourishing in popular states like New York, Pennsylvania, and Ohio, and upcoming launches in North Carolina and New Jersey.
With its vast experience and strategic positioning, Fanatics hopes to become a top Tier 3 operator in Arizona, even though it will be difficult to compete with industry titans like FanDuel and DraftKings.
Susan is a verified gambling support specialist who has helped thousands of problem gamblers get back on their feet through therapy and financial counseling. She’s also worked as a cage manager in four Las Vegas casinos and spent two years in Macau in her 30s, where she became extremely savvy at Sic Bo and other Asian table games. Her knowledge and expertise have and continue to play a priceless part in how we structure our content, particularly when it comes to game guides and casino reviews.
