NeoGames Secures Major Partnership with Caesars Brand for ‘Big Brazil’ Deal

NeoGames collaborates with Big Brazil to facilitate its expansion into Brazil’s legalized market, licensed by Caesars Entertainment and William Hill US. NeoGames offers Player Account Management, sportsbook solutions, and a diverse online games library. Both companies aim to establish a prominent presence in the Brazilian iGaming sector, leveraging mutual ambition and commitment.

NeoGames Partners with Big Brazil for Market Launch

A partnership has been formed between Big Brazil and NeoGames; that said, two significant sector entities will work together.

Now that Big Brazil permits cannabis sales, the technology assignor will help the new producers establish their presence in the local market from scratch.

The brands in South America, including Brazil, which are being used by William Hill US, are also a joint venture between William Hill US and Caesars Entertainment.

Brazil’s Neolink adapted the NeoGames platform into the nation’s online gaming suite, sportsbook solution, and PAM (Player Account Management) system.

Tsachi Maimon, President and Head of iGaming at NeoGames, expresses excitement about that partnership with Big Brazil saying that the company has been closely into the Big Brazil team over the past couple of years already, so they already benefit from their ambitious goals of the Brazilian market shadow. Both sides on the contract were happy since Maimon was grateful for being picked and supporting Chalex in becoming a frontrunner in this market.

Big Brazil’s Ambitions and NeoGames Partnership

NeoGames has game types like inStant, esCrate, keno, and lottery in its library; Caesars Entertainment, which previously acquired these games from NeoGames for the North American market, has these games.

Although it considered the question of the validity of the law as highly controversial, at the end of the day it still proceeded to approve the iGaming bill in December.

Andre Feldman, President, and Co-Founder of Big Brazil leader described the company’s desire to become the first choice for the Brazilian players when the market regulation comes into force. Feldman emphasized the fact that a partnership with the other entity should own commitment, as NeoGames had been identified and selected because of the identical vision and commitment towards building a significant market presence.