Last updated: April 12, 2024
Nese, Lithuania’s historic casino operator, launches Twinsbet, an iGaming and sportsbook brand, embarking on a €7.5 million sponsorship deal with the Wolves basketball club and Avia Solutions Group Arena naming rights. With ambitions to lead locally and expand globally, Twinsbet emphasizes support for sports and aims for further collaborations in the highly competitive Lithuanian market.
The largest casino provider in Lithuania – Nese has launched Twinbet – the iGaming and sports betting brand that puts emphasis on the branding campaign dedicated to sports Sponsorships. In a significant deal, the company has reached a Euro (7,5) million, 3-year deal with the Wolves club and been able to get Avia Solutions Group Arena.
The expansion of Twinsbet in the literature Lithuanian market takes place through the purchase of the name of the largest indoor arena in Vilnius, which is also served by Twinsbet being a partner of Wolves local club, whose competitions are not only in the international arena but of EuroCup also. What is extraordinary here is that one of the early basketball stars, the Lavrinovic brothers, is the brand ambassador for this sports label. The minimum value amount for the sponsorship within these three years is set at €7.5 million, and the sponsorship sum could reach €10 million if the expanded conditions are fulfilled.
This cooperation, which falls in the category of the biggest deals in the history of Lithuanian sports and iGaming sponsorships, testifies the position of Nese Company that is exclusively strategic. The business aims at expanding network through association with all sorts of sporting organizations; both on professional and hobby-based grass roots level.
Alvidas Paulikas, the CEO of Nese, is, in fact, dreaming about becoming the first Lithuanian outlet to conquer international markets.
Paulikas stated they are strongly anchoring sports at the core of their vegetable business, and he went ahead and showed that they had invested handsomely in basketball, as they appear to be one of the sponsors of the Wolves and a proud parent of the Twinsbet Arena. He described searching for further issues with their partners in the industry in addition to extending help to the school sports and individual players in new markets.
Mr. Ziauberis, CIO of both the Loves Basketball Club as well as the Twinsbet Arena, highlighted that the deal will also bring a lot of benefits to the club and sports community of Lithuania as well as support it in the development of their organization for the better.
He emphasized that being the sole top-tier Lithuanian basketball club operating without municipal support, this sponsorship deal would foster sustainable growth, enabling them to inspire future generations on and off the court and enhance the overall fan experience.
Additionally, the text mentions the significant growth of the Lithuanian gaming market, indicating a €222 million value in 2023, with more than 65 percent being online. It also notes that the total amount wagered exceeded €2 billion for the first time in 2022.
Marilyn Chavez is an associate researcher at the Missouri University of Science and Technology, where she studied the mathematical probabilities and aspects of casino games like slot machines. She’s written several case studies which have been published by multiple problem-gaming institutions to help spread awareness about the dangers of online gambling and gambling addiction. She also presented a 2019 Ted talk on the topic of gambling among minors.
