Last updated: April 19, 2024
Paddy Power collaborates with Checkd Dev to launch Mix ‘N Match, a groundbreaking betting solution. This product, tailored for the UK market, enables users to build combination bets with pre-configured options and intuitive filters swiftly. Leveraging Opta data and historical form insights, Mix ‘N Match enhances the betting experience, driving improved conversion rates for operators.
In the context of progress, Checkd Dev, a sports betting technology provider intrinsic to The Checkd Group, has strengthened its relationship with Paddy Power, which is one of the brands of the famous Flutter Entertainment booking company. Enhancement is achieved through the installation of a novel binary option named Mix ‘N Match, which has been developed to change betting experiences forever.
Tailor-made exactly for the UK market of Paddy Power, Mix ‘N Match allows building swift combination bets with the presented ready-made betting choices. The platform does this by seamlessly integrating ease-of-use filters that make the building of multi-leg bets create a wise betting experience.
This landmark development is the successor of Checkd Dev’s Smart Acca iFrame product, which has been licensed by leading operators, such as William Hill and Sky Bet. This modified version of the API takes it to the next level since an individual bet could be made up of multiple single-event combinations even though users have to feel like they are being offered a great deal of convenience and flexibility.
‘Mix ‘N Match’ showcases a broad range of outlets which include the markets such as the 1×2, BTTS, fouls, shots, shots on target, goalscorer, and cards, which are all covered in detail by reliable sources from big leagues and tournaments. Along with the other services around the characteristic is Bet Shuffle function, providing users with a random generator of new betting opportunities.
This is software that utilizes the official Opta data and intelligently analyzes previous data to give us visual insights into any data rapidly. It helps with making the wager selections and, ultimately, increasing the operator conversion rate to bet placement.
In that, when he was asked how he felt about Checkd Dev working with Paddy Power to create their latest lot, Adam Patton spoke of being very enthusiastic. He lauded the role that both the groups complemented each other and he equally anticipates more improvements in this product as users’ behavioural trends would be surveilled to provide consumer-oriented solutions.
On the other hand, Rob Elliffe, serving as Paddy Power’s Head of Product, praised Checkd Dev for their excellent collaboration and timely delivery despite the complexity of the product. He highlighted the success of Mix ‘N Match among customers, attributing its popularity to its innovative features and data-driven approach that enhances the user experience.
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