RubyPlay Partners with MaxBet to Extend Content Reach in Serbia

RubyPlay’s partnership with MaxBet brings its top games, including the Immortal Ways series, to Serbian players. MaxBet’s Head of Online Casino praises the addition. At the same time, RubyPlay’s Chief Product Officer sees it as a strategic move to solidify their presence in the Balkans amidst recent expansions across Europe.

MaxBet Enhances Offering with RubyPlay Partnership

About RubyPlay, an iGaming developer that is gaining in popularity, its expansion into the Nations in the Balkans with a special focus on Serbia, through a collaboration with MaxBet, a local company operated by Flutter Entertainment PLC, is noteworthy.

This deal, the subject of a press article from Casino Guru News, will include RubyPlay adding a list of their hottest games onto the MaxBet platform. Among them are Physical Reels – Diamond Explosions 7s, Ways to Immortal Buffalo, and Buffalo Zeus Fever Deluxe.

The Head of the Online Casino at MaxBet, Vukašin Marelj, showed great enthusiasm over the alliance, pinpointing the significant boost content it brings to the casino’s portfolio. He underlined the need to premium their platform by presenting the full spectrum of their outstanding content, ranging from the chambered halls of Immortal Ways to answering different players’ tastes.

This partnership points to a strategic move for both RubyPlay and MaxBet, who benefit mutually since the latter strengthens its position in the local market and has an opportunity to develop in the vibrant Serbian online sector.

Vukašin Marelj has declared that RubyPlay, as a cooperation partner, will let his firm develop a greatly improved platform. The platform will include well-known games, such as Immortal Ways slots, to suit different tastes of players.

RubyPlay’s Expansion and Strategic Partnerships

Eyal Loz, RubyPlay’s CPO, said he was pleased with MaxBet, a reputable casino brand to which the company’s content portfolio has been integrated. Such collaboration will help create an ironclad presence in Serbia’s intensely competitive, well-developed iGaming market.

In recent months, RubyPlay has been growing its market share in the iGaming industry greatly. Establishing partnerships with EveryMatrix and Microgame requires that the company be provided with the possibility of distributing its games through a large circle of operators.

Furthermore, the brand has also moved its footprint in Europe by cooperating with leading companies like PokerStars. MaxBet, a Flutter Entertainment-owned brand in the majority, was sold out for $152 million in September 2023.