Last updated: March 27, 2024
SIS Content Services collaborates with bet365 to bring ebasketball to Kentucky, marking its entry into the state’s esports betting market. Developed for betting, SIS’ H2H Global Gaming League™ offers over 150,000 events annually with integrity measures, promising an elevated experience for bettors and reinforcing SIS’ position as a leading esports supplier.
SIS Content Services, an arm of the famous SIS Sports Information Services team, has announced its mission league will extend into Kentucky through a partnership with bet365.
This business action reinforces SIS’ firmly established spot as the premier esports betting industry company, as the business is not restricted to the US target group audience but to audiences from the other states that have had successful launches in New Jersey and Colorado.
The IEBasketball facility is one of the props’ supporting products, and it was made for the winning lead audience. SIS H2H Global Gaming League™ hosted many such events annually, numbering at least 150,000 in total. That’s why millions of gamers choose SIS for an exhilarating competitive gaming experience.
The quality of content is exclusive to SLS production in our gaming studio in Milton Keynes, UK, through a live high-quality multi-stream produced by very low latency live streams, ESIC-trained match officers, live commentary by well-trained casters and on-screen graphics designed to stimulate engagement and provide a platform for betting.
The sportsbook margins of SIS’ product have been made more profitable and transparent, which is widely efficient in delivering more in-play sports betting opportunities. The company offering sports betting solutions is considering the opening of its first office in Kentucky.
This market is growing according to the law of increased sports betting and represents the opportunity for the SIS company to provide its innovative services to a new audience.
Up until September, when Kentucky’s sports betting market was legalized, the gross state product (handle) had accumulated to $447.8 million from both online and physical locations (retail), which is a great potential for SIS to expand its service to the United States.
Michele Fischer, the Vice President of Vendor Services SIS, explained with optimism that the ability of basketballs to fascinate is not only in Kentucky, where the culture allows this game to be seen in the family dinners, calls and everyday media. Fischer appreciated the special importance of their company participating in the wagering space in their home state through the location of their offices in Louisville.
Richard Ames, the Company’s CEO and President of SIS Content Services has highlighted their main objective for a while now, which is the upsurge of the esports content portfolio throughout the United States.
He underscored the significance of launching their competitive gaming product in a third US state as evidence of their capability to provide compelling betting experiences to users.
Susan is a verified gambling support specialist who has helped thousands of problem gamblers get back on their feet through therapy and financial counseling. She’s also worked as a cage manager in four Las Vegas casinos and spent two years in Macau in her 30s, where she became extremely savvy at Sic Bo and other Asian table games. Her knowledge and expertise have and continue to play a priceless part in how we structure our content, particularly when it comes to game guides and casino reviews.
